Brick Blast 2027: Official Media Room
The Return of the Brick to the bay Area
2027 THEME: "UNIVERSE OF BRICKS" This year’s theme, “Universe of Bricks,” invites builders to expand their horizons and explore the limitless possibilities of imagination. Expect sprawling interconnected worlds, breathtaking multidimensional dioramas, and visionary creations that prove there are no boundaries to what can be built when we look beyond the ordinary.
What’s Inside the Blast?
The Master Gallery: Our massively expanded exhibit hall featuring awe-inspiring, fan-built masterpieces from the top LEGO User Groups (LUGs) across the country.
The "Galaxy Builder" Zone: Enhanced interactive brick pits and freestyle build areas designed specifically for family collaboration and hands-on creativity.
STEM in Motion: Live robotics demonstrations and engineering-focused displays that bring physics and mechanics to life right before your eyes.
The Artist Alley: A dedicated showcase of independent LEGO artists, featuring custom pieces, unique designs, and incredible brick-based fine art.
The Expanded Marketplace: With double the floor space this year, explore our largest-ever curated selection of rare, vintage, and custom vendors traveling in from all over the U.S.
Meet LEGO superstars, LEGO MASTERS, Designers, Youtubers, and other TV Personalities that you can’t miss!
MEDIA CONTACT & CREDENTIALS
For interview requests, Media Files, high-res exclusive photos & videos, or to apply for a 2027 Media Pass, please reach out to:
Jared Gella Co-Founder & Organizer
📧 info@jsventures-llc.com
THE HEADLINE STORY
FOR IMMEDIATE RELEASE:
Brick Blast Returns “Home": A Reimagined LEGO® Fan Experience Debuts in Santa Clara
SANTA CLARA, CA — The Bay Area’s LEGO® legacy continues to grow. After a triumphant return last year, Brick Blast is expanding to a massive 45,000 square feet at the Santa Clara Convention Center for a weekend-long celebration on August 6-8, 2027.
Organized by Jared and Samantha of The Brick Team, Brick Blast has successfully bridged the gap between the deep roots of the Adult Fan of LEGO (AFOL) community and the curious, creative energy of the next generation of builders. This year's expansion reflects the incredible demand from the community, offering double the days of public access and double the space for vendors, interactive zones, and jaw-dropping displays.
"LEGO has always been about more than just blocks; it’s about the stories we tell with them," says co-organizer Jared Gella. "The response we received last year proved how hungry the Bay Area was for this community space.
For 2027, we are thrilled to expand that vision, offering an even larger universe for families, first-time creators, and our dedicated AFOL builders to share their passion."
FAST FACTS:
Public Event Date: Saturday & Sunday, August 7-8th 2027
Location: Santa Clara Convention Center
Audience: AFOLs, Families, Educators, and STEM enthusiasts.
Organizer Heritage: Founded by lifelong builders dedicated to local community enrichment.
FEATURED ON:
