VENDORS

Ready to join forces at BRICK BLAST?

Apply to be a vendor:

Each 8x10 vendor booth comes an 8ft table, 2 chairs, and 2 passes.

Strictly only LEGO or LEGO related products are allowed for sale. No off-brand, knockoff, or counterfeit LEGO items allowed. You can only sell within your allowed space.

EARLY BIRD BOOTH COST BEFORE APRIL 4TH 2026: $400 PER BOOTH

After APRIL 4th: $500 per booth.

Be sure to mention what other shows you have been a part of, and what types of products you sell or what services you offer.

If you are interested in sponsoring, fill the form out below with details of sponsorship interest.

Or read below why you should participate:

Lego display booth at a convention with minifigures and sets for sale, featuring a red and white sign "The Brick Team." Brick Blast 2026 event brick universe brick fest brickfestlive brick con

WHY sANTA CLARA?

  • Prime Location
    Located in the heart of Silicon Valley, the Santa Clara Convention Center attracts families and fans from across the Bay Area—including San Jose, San Francisco, Oakland, and the Peninsula—making it an ideal hub for a large-scale LEGO® fan convention. We’re using the exhibition halls right next door to the same venue as where Bricks By The Bay used to be held.

  • High Traffic Venue
    The Santa Clara Convention Center welcomes hundreds of thousands of visitors each year for major expos, fan events, and trade shows. Its reputation as a premier destination for large gatherings ensures Brick Blast Live will be seen as a must-attend event.

  • Family-Friendly Atmosphere
    With its modern, spacious layout and history of hosting family-friendly expos, the Convention Center provides the perfect setting for Brick Blast Live—where kids, parents, and LEGO enthusiasts of all ages can explore, play, and be inspired.

  • Strong Community Support
    Santa Clara and the greater Silicon Valley region are home to thriving communities of families, tech enthusiasts, and creative hobbyists. This strong, diverse audience base guarantees high engagement and excitement for Brick Blast.

POPULATION:

  • Sunnyvale CA: Approximately 150,000 residents as of 2023.

  • San Francisco County: Around 808,988 residents in 2023.

  • Alameda County: Approximately 1,622,188 residents as of 2023.

  • Sonoma County: Approximately 481,812 residents as of 2023.

  • Santa Clara County: Approximately 1,876,106 residents projections of 2025

    Collectively, these counties encompass over ~4,939,094 Million individuals, many of whom are within a reasonable travel distance to Santa Clara.

    Total Population: ~4.9 million

    Estimated Number of Children (under 18 NOT including San Francisco county): ~689,672.

attendance est:

  • Assuming 0.5% of households with children attend:

    • Households Attending: ~1,724

    • Total Attendees estimate for just Santa Clara County and Alameda County residents:

      5,172 attendees

2019 ATTENDANCE FOR SIMILAR LEGO EVENTS:

  • Pasadena CA ~ 16,000 Attendees

    Santa Clara CA ~ 9,000 Attendees

    Sacramento CA ~ 17,000 Attendees

    San Mateo CA ~ 16,000 Attendees

2023 HOUSEHOLD MEDIAN INCOME:

  • Santa Clara County $159,674

    Marin County $142,785

    San Francisco $141,446

    San Rafael $109,317

    Pasadena $103,778

    Sacramento $83,753

Two men shake hands beside a large LEGO tiger sculpture at a building event, Brick Blast Live, LEGO Convention

“Over the past five years, I've partnered or collaborated with leading brands & shows to create exceptional, high-impact events for kids.”

-Jared Gella

Logos of various companies and events, including Live Company Group, GAP, Hoopbus, Supreme, Golden Gate Bridge, The Darkside Initiative, Brick Palooza, a LEGO fan festival, BrickCon, a LEGO convention, Brick Fest Live, Bricks LA, and Bricks by the Bay