VENDORS
Ready to become a vendor at BRICK BLAST?
45,000 Sq Feet of LEGO fun
Thousands of guests
High-intent clientele
3 Days of selling
It’s a no brainer… Apply to be a vendor:
Each 10x10 vendor booth comes with an 8ft table, 2 chairs, and 2 vendor passes.
Strictly only LEGO or LEGO related products & services, are allowed for sale. No off-brand, knockoff, or counterfeit LEGO items allowed. You can only sell within your allowed space.
Corner spaces are not guaranteed.
EARLY BIRD BOOTH COST BEFORE FEBRUARY 17th 2027: $500 PER BOOTH
CORNER BOOTH: $575
After FEBRUARY 17th: $650 per booth.
Be sure to mention what other shows you have been a part of, and what types of products you sell or what services you offer.
*Applications do not guarantee a spot. There is already a waitlist
If you are interested in sponsoring, fill the form out below with details of corporate, Ed-tech, or Brand, sponsorship interest.
Or read below why you should participate.
APPLY HERE:
EVENT SCHEDULE:
AUGUST 5th, 2027 - THURSDAY SET UP DAY:
11:00 AM - Loading dock is open
8:00 PM - Set up time ends
AUGUST 6TH, 2027 - AFOL DAY / SET UP DAY:
9:00AM - Loading dock is open
10:00 AM - AFOL ACTIVITIES HAPPENING
7:00 PM - Opening Ceremonies in Theatre
8:00 PM - VIP’s, CREATOR HOUR, AND AFOLS
9:00 PM - Set up time ends
AUGUST 7TH, 2027 - PUBLIC SHOW DAY:
7:00 AM - Entry to halls
9:00 AM - Public enters
4:30 PM - Public hours end
AUGUST 8TH, 2027 - PUBLIC SHOW DAY:
7:00 AM - Entry to Halls
9:00 AM - Public enters
4:30 PM - Public hours end
5:00 PM - Clean up starts
9:00 PM - Clean up ends
WHY BRICK BLAST?
Prime Location located in the heart of Silicon Valley, the Santa Clara Convention Center attracts families and fans from across the Bay Area—including San Jose, San Francisco, Oakland, and the Peninsula—making it an ideal hub for a large-scale LEGO® fan convention. We’re using the exhibition halls right next door to the same venue as where Bricks By The Bay used to be held.
High Traffic Venue
The Santa Clara Convention Center welcomes hundreds of thousands of visitors each year for major expos, fan events, and trade shows. Its reputation as a premier destination for large gatherings ensures Brick Blast Live will be seen as a must-attend event.Brick Blast attracted nearly 4,000 attendees for a SINGLE DAY Public event. We also had Friday activities for AFOL’s and some vendors made their money back that night alone.
Brick Blast’s marketing and promotion is exceptional with every vendor dollar going straight back into production and marketing.
The star-power the Brick Blast attracts is un-matched, and the public loves our guests.
Family-Friendly Atmosphere
With its modern, spacious layout and history of hosting family-friendly expos, the Convention Center provides the perfect setting for Brick Blast Live—where kids, parents, and LEGO enthusiasts of all ages can explore, play, and be inspired.Strong Community Support
Santa Clara and the greater Silicon Valley region are home to thriving communities of families, tech enthusiasts, and creative hobbyists. This strong, diverse audience base guarantees high engagement and excitement for Brick Blast.
POPULATION:
Sunnyvale CA: Approximately 150,000 residents as of 2023.
San Francisco County: Around 808,988 residents in 2023.
Alameda County: Approximately 1,622,188 residents as of 2023.
Sonoma County: Approximately 481,812 residents as of 2023.
Santa Clara County: Approximately 1,876,106 residents projections of 2025
Collectively, these counties encompass over ~4,939,094 Million individuals, many of whom are within a reasonable travel distance to Santa Clara.
Total Population: ~4.9 million
Estimated Number of Children (under 18 NOT including San Francisco county): ~689,672.
attendance est:
Assuming 0.5% of households with children attend:
Households Attending: ~1,724
Total Attendees estimate for just Santa Clara County and Alameda County residents:
5,172 attendees
In 2026, we nearly reached this percentage.
In 2027, we anticipate to increase by 30-100% attendance.
2019 ATTENDANCE FOR SIMILAR 2-day LEGO EVENTS:
Pasadena CA ~ 16,000 Attendees
Santa Clara CA ~ 9,000 Attendees
Sacramento CA ~ 17,000 Attendees
San Mateo CA ~ 16,000 Attendees
2023 HOUSEHOLD MEDIAN INCOME:
Santa Clara County $159,674
Marin County $142,785
San Francisco $141,446
San Rafael $109,317
Pasadena $103,778
Sacramento $83,753
“Over the past SIX years, I've partnered or collaborated with leading brands & shows to create exceptional, high-impact events for kids.”
-Jared Gella
