Sponsor the LEGO x NIKE Play ZONE

Be Part of the Most Creative Brand Activation at Brick Blast

NIKE & LEGO have recently teamed up, and it’s making waves.

At Brick Blast 2026 in Santa Clara, the LEGO x NIKE Play Zone brings together creativity, culture, and play, in one unforgettable hands-on experience.

Families, fans, and builders of all ages will step into an immersive arena inspired by the worlds of LEGO and NIKE — where imagination meets movement.

Your Brand. Built in LEGO.

We’re inviting a select group of sponsors to join this exclusive activation. As a sponsor, your company can:

• 🧱 Have your logo built by a professional LEGO artist, and placed onto a custom LEGO jersey, displayed inside the Play Zone with premium visibility.

• 👟 Gain premium brand visibility alongside two global icons — LEGO & NIKE.

• 📸 Be featured in countless photos, videos, and social media posts shared by attendees.

• 🤝 Connect directly with thousands of families, creatives, and collectors throughout the weekend.

Limited Sponsorship Spots Available

Don’t miss your chance to have your brand represented in one of the most unique activations of the year — where play, design, and innovation collide.

👉 Learn more or reserve your sponsorship spot today.